Website Editing - 30/11/16

I have changed my website homepage theme to make it more simplistic and clearer. I have chosen to use bold purple as a back ground colour as this enhances the images, videos and gifs displayed on the page.

Editing Website Homepage

The posts are gray scaled until the viewer hovers over the image/video when it changes to colour. This makes the viewers experience more enjoyable, whilst also being different from a plain webpage. This may help to keep the bands webpage in their mind, for the viewer to further look up and take interest in the band. Successfully selling the band.

Top of the Website Homepage

Another change I have made is adding in a header. This way it is obvious to the viewer what webpage they are on and introduces the band immediately. 

I have added links which sit over the header, the black background contrasts well with the bright green and purple making the links and text stand out.

Further down the Homepage

Website Editing - 29/11/16

In addition to making a homepage for the band Hey Violet, I have also created two linked pages, one to a gallery and another to tour dates.

Web page and editing of the gallery.

I added a few images taken from the filming day and some that were used in my digipak. This creates synergy between the website and the digipak.

I created both of the additional pages, using a standard layout on tumblr, this allowed me to created new links for the pages. I added some tour dates to the linked page.

Web page and editing of tour dates.

Pure Music Promo - Final

This is the final cut of my Pure music promo.

Typeface for Digipak

When creating my digipak I knew that I would need to find a typeface which I could use on the different panels and also for the bands name. I needed a typeface that suited the alternative genre.

I looked online for fonts I could use and downloaded a few before testing each one out on my digipak before deciding on a few I liked the most.

I have decided to use a font called Cyclope on my digipak because it is bold and gives the feel of rebellion which fits together well with the alternative genre.

Dgipak Editing - 24/11/16

I have continued editing my digipak today. I have finally decided on the images I want to use so have started to modify them. I have looked back at my digipak RMAs to get some inspiration and to know what design I should be trying to accomplish.

For my front panel I have used a picture I have taken of my actor in a similar position as one in my actual music promo. This creates a link between the digipak and the music promo and reinforces the star image I have created for my actor.

I have a pure theme running through my digipak so for my CD panel I have used a picture of leaves. I blurred out the top and bottom to give the image more depth and to draw focus to the centre where the disc will be.

Again to follow the theme of pure, for the side panel I have also chosen to use a 'nature' picture. I have synergy through my digipak with nature theme, nature is featured in almost every picture. This joins my digipak together.

I have distorted the colour of the of the image used, after analysing other digipaks from the same genre distorting colours or objects in the image.

I used coloured filters on photoshop which allowed me to change the intensity of the colour distortion.

I also used colour distortion in the back panel, this keeps synergy throughout my digipak. I used a purple/violet colour to overlay the last image as this hints at the band name and ties the band and the album together with synergy.

Website Editing

After looking back at my RMAs I have noticed how many of the bands used a tumblr account as they're homepage. Due to this I have decided to make the homepage of my website a tumblr blog.

I used a tumblr code maker to create a base for my homepage that I could build on. I added in links to the header to make the website more accessible, it is easy to read and see providing an easy experience for the viewer.

Second Draft of Music Promo

After asking people from my focus group to look at my first draft they gave me feedback on how I could improve. For example they said that it looked to be a solo act and suggested refilming so instruments and having people play them.
I took their feedback and worked on the improvements they suggested before creating my second draft.

Editing - 17/11/16

I have continued further with my editing, again experimenting with the various tools and effects available on Adobe Premiere Pro.
For example I have so far made use of the rotation and scale effect, but also learning how to change the colour of certain shots. I have also used cross fading to make transitions between certain shots smoother and to fit better with the music.

I found that I needed to change the colour of a few clips, specifically the wall as it was too light in contrast to a similar shot I was using where the wall was darker, due to the time in day. So I used the colour tool to darken the shot so it matches the darker shot of the wall.

Digipak Initial Feedback

I asked members of my focus group to give me feedback on the digipak panels I have created so far.

They gave me suggestions to how I could improve my digipak panel. 

"The panel looks very busy and it's hard to focus on anything in the picture"

- To build upon their suggestions I cropped the original image to make it less 'busy' and also used a blur effect (tilt-shift). This effect draws focus to the centre of the image. I also took off the overlaying pattern to simplify the design.

First Draft of 'Pure' Music Promo

Editing - 15/11/16

After filming my extra shots over the weekend I have been able to fill in any gaps that were in my music promo. This means I now have a first draft and can now start to play with the effects on certain clips, such as changing the lighting and contrast of some shots.

I uploaded my first draft to YouTube and have already started to edit my music promo again. I have changed a few shots and added others in. As well as, trying out effects on certain clips such as using the rotation tool and changing the scale of shots, to create new meanings.

Digipak - First Attempts

I have begun to design my digipak using Photoshop. I wanted to have overlaying designs on my original pictures. It took me a while to work out, but I downloaded an image and then created another layer in photoshop and cut the original image in half. Then on a new layer I changed the size of the image I had left and multiplied it so I ended up with rows of the image. 
To see what I was doing I used a green background layer, the image I was working with was small and the lines were not easy to see on the plain original background.

After making my final design I viewed it with my intended background image. I made duplicates of my design to make it darker and more visible on the background image.

Filming Day - Extra

Today I filmed my extra clips for my music promo. I filmed various different shots of the word 'Pure' drawn in different places and in a variety of ways. These shots will help to cement the concept of 'purity' throughout my video.

I tried various different ways of writing out the word pure and filming it. One of the ways I tried was writing down each letter on a post-it note, however this didn't work as well as the post-it notes would curl up after been taken off the pad so it was difficult to read the letters. I then tried sticker them to the wall and filming them that way, but they would not stick and kept falling off.

I tried using different colours of pens, but I felt that there was too much colour and it didn't fit with the genre or the rest of my music promo. So I only used two colours; pink and black.







I tried to film so time lapse shots of the sky getting darker. I had some problems with my SD card but I eventually got it to work. However after trying it out on my video it didn't look as good and didn't fit as well as I'd thought. The clip was so long that when I sped it up it buffered badly and would play correctly. It was also hard to see what was happening when it got darker so it looked like a still picture.


On Friday I filmed new clips of the drums and keyboard. I had people play the drums and keyboard as it illustrates to the audience how the song is from a band not a solo artist. This is just one of the improvements my focus group suggested to me and will help to make my music promo more relatable to my audience.

Digipak

We have been given a template of a standard digipak with dimensions, I will be using this to help me create my digipak.

Extra Shots

I have planned to film some extra shots of the instruments at the church on Thursday. These  new shots will be of the drums, guitar and keyboard, whilst someone is playing them. This way I can film their hands as they play the instruments and this adds to the idea of the music coming from an alternative band.

I have also sorted out how I am going to make my concept of Purity clearer. This will also be filmed within this next week so that I can complete my first draft of my music promo.

Extra Shots

Before continuing further with my editing to get my first draft, I need to get some extra footage. I need to define my concept more, I was brain storm more ideas of how I could do this.

Editing - 03/11/16

I have continued further with my editing and have almost completed my first rough draft. I have been experimenting with clip duration and reversing clips today, this is because many music promos made for alternative songs have these elements within them.

Lip syncing has been a challenge, matching the lyrics with the lip syncing needs to be precise otherwise it does not look real like a music video should.

Editing - 02/11/16

I uploaded the rest of my footage from my other SD card, meaning I could start putting the footage over the song. 
I have started my rough draft, I have put in the first few shots and footage that contains lip syncing parts.

Started Editing - 01/11/16

Today I started editing my final product. I uploaded all my files onto the mac so that I can go back and edit on one of the macs and have all my footage available. I have also uploaded my song of choice onto the mac and put it into Premier Pro along with my footage.

I have some extra footage that needs to be uploaded from a separate SD card, then I can start roughly putting my music promo together with the music.