After pitching my new music promo to my peers I asked them for feedback, any questions they had or issues they wanted to bring to me.
Feedback
- Making the concept and symbolise of the music promo clear.
My peers asked whether it my theme of purity was going to be clear enough and displayed effectively through my location.
- Balance between performance and concept elements in the promo.
It was suggested that the balance between the concept and performance elements in my music promo may be to one sided; having to much concept with only a very small amount of performance.
I will keep having less performance than concept however I could maybe try to include performance shots more within the music promo and mixed with the concept scenes.
- Am I creating star image?
I will be creating star image by only featuring my lead singer throughout my music promo. In the performance shots the musicians faces are not shown, focusing on the instruments not the people. This also brings focus to the lead singer as there is now one else to be distracted by.
- Has it conformed to conventions of the alternative genre?
My peers suggested that there could be ways in which I could use more conventions of the alternative genre to make the song match better with the video.
Showing posts with label Audience Research. Show all posts
Showing posts with label Audience Research. Show all posts
Tuesday, 25 October 2016
Friday, 7 October 2016
Audience Feedback from Pitch - Old
After my pitch to my peers about my music promo idea they gave me feedback and questions to help me further my research and planning.
- A continuous video may be hard to film
My peers bought up some issues that I may have trying to film in one shot; things may go wrong meaning I may have to retry. They suggested to me to film smaller parts but still follow the road, this way it can still look like a continuous shot video but will be far easier to film.
- The final product may look staggered
After discussing filming a continuous shot video, we came across another problem, the video may look staggered if the location jumps forward within each shot. To stop this I will need to plan out my different shots so that where one stops the next will start in the same place. This way to video should look seamless and not staggered.
- The actor cannot lip sync for the entire time of filming
In response to this I have decided to only have my actor sing certain lines of the song, this brings emphasis to specific lyrics. It also allows me to use a wider range of shots when filming as the camera does not need to facing the actor.
- How to create star image
The actor will be the main focus of the music promo throughout the video, for example using shots such as close ups.
- A continuous video may be hard to film
My peers bought up some issues that I may have trying to film in one shot; things may go wrong meaning I may have to retry. They suggested to me to film smaller parts but still follow the road, this way it can still look like a continuous shot video but will be far easier to film.
- The final product may look staggered
After discussing filming a continuous shot video, we came across another problem, the video may look staggered if the location jumps forward within each shot. To stop this I will need to plan out my different shots so that where one stops the next will start in the same place. This way to video should look seamless and not staggered.
- The actor cannot lip sync for the entire time of filming
In response to this I have decided to only have my actor sing certain lines of the song, this brings emphasis to specific lyrics. It also allows me to use a wider range of shots when filming as the camera does not need to facing the actor.
- How to create star image
The actor will be the main focus of the music promo throughout the video, for example using shots such as close ups.
Friday, 19 August 2016
Audience Research
A target audience is needed to ensure that the promotional product that I will be making is targeted towards a certain demographic. To help with this I have created a focus group who can give me feedback on the product that I will be making. This focus group will also be giving me feedback on products that I am deconstructing stating the strengths and weaknesses of different products. The focus group will be asked a certain points during over a period of time so they can view my work as I progress and then can give me feedback.
The goal of making a focus group is to create a representation my target audience.
Description
A description of my target audience would be a male or female in their late teens and early twenties. Someone who maybe rebellious or wants to break from society's rules, they would be someone who enjoys going to concerts and festivals.
They may be someone who finds a sense of identity from the music they listen to and like being a part of a band family with people who feel the same about the music they listen to. They could be someone who uses music as an escape from the real world, to relax and enjoy themselves without stress.
Audience Profile
Age: 16 - 25
Gender: Male and Female
Selby’s Psychographic Cluster:
- Rebels: who wish to remake their world in their own image.
- Drifters: who are not sure what they want.
The goal of making a focus group is to create a representation my target audience.
Description
A description of my target audience would be a male or female in their late teens and early twenties. Someone who maybe rebellious or wants to break from society's rules, they would be someone who enjoys going to concerts and festivals.
They may be someone who finds a sense of identity from the music they listen to and like being a part of a band family with people who feel the same about the music they listen to. They could be someone who uses music as an escape from the real world, to relax and enjoy themselves without stress.
Audience Profile
Age: 16 - 25
Gender: Male and Female
Selby’s Psychographic Cluster:
- Rebels: who wish to remake their world in their own image.
- Drifters: who are not sure what they want.
Registrar General’s Social Scale: C1
Wednesday, 22 June 2016
Focus Group
An introduction to the members in my focus group.
I have chosen a mix of girls and boys for my focus group because music is never specifically targeted at a gender so it is import to see what both genders think of different genres of music.
Alexia - 16
Izzy - 17
Jack - 17
Dan - 18
Jess - 17
From this group I have got both male and female who are in the range of my target audience.
I can use my focus group to help to conform to codes and conventions, whilst also gaining their opinion on the products I will be creating. This will allow me to get ongoing feedback to better my products as they are produced.
I have chosen a mix of girls and boys for my focus group because music is never specifically targeted at a gender so it is import to see what both genders think of different genres of music.
Alexia - 16
Izzy - 17
Jack - 17
Dan - 18
Jess - 17
From this group I have got both male and female who are in the range of my target audience.
I can use my focus group to help to conform to codes and conventions, whilst also gaining their opinion on the products I will be creating. This will allow me to get ongoing feedback to better my products as they are produced.
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