Continuous Shot Music Videos

Some music videos are done in one continuous shot or are made to look like it has been filmed in one go. 
These types of videos tend to be concept based to allow more creativity when creating the video.

Many videos are made to look like they have been filmed once, this can be done by having the camera move faster, turn to the side and back or have someone walk in front of it, allowing the next part of the video to be editing in after. An example of this would be in Panic! At The Disco's music promo for 'Emperors New Clothes'




The band OK Go are known for making their music videos in one shot, the camera follows the band around like a routine. This is an effective way of creating a music promo as it leaves the audience wondering how they did it and make them watch it again. 

By 'distracting' the camera it makes transitions easier as people can get ready for the next part of the shot without being seen, making the video look seamless.

I have studied these types of music videos because I want to attempt to creative a similar style music video for my final product.

Fueled By Ramen - Record Label

Fueled By Ramen are an American record label, it was founded in 1996, in Gainesville, Florida by John Janice who later met Vinnie Fiorello and helped make Fueled By Ramen a reality. However the record label is now based in New York City. The label is owed by Warner Music Group with distribution from one of the companies many labels; Atlantic Records.

Fueled By Ramen has become more as a brand along with a record label, for a growing community that has embraced what the label stands for.
The Fueled By Ramen record label signs various artists who's music genre is a range of, pop-punk, alternative rock and pop-rock to name a few.
They currently have 17 sign artists/bands, which include bands such as; Panic! At The Disco, Against The Current, Twenty One Pilots and Paramore.


DCD2 Records is another record label that is much like Fueled By Ramen in the artists that it signs. The record label was originally founded by Pete Wentz and was an imprint of Fueled By Ramen.

Website Homepage Analysis || Twenty One Pilots

Twenty One Pilots homepage immediately introduces the band to the viewer with a picture of Tyler and Josh. There is synergy across the website and digipak for their latest album, the same use of colours and patterns that can be seen in the digipack.

The design of the homepage is very simplistic leaving space for the patterns and colours that symbolise the band. This makes the bands image clear to the viewer and may make the viewer more interested due to the creativity of the homepage.

Everything is big and bold, the writing, pictures, links. The plain black background makes everything else on the page stand out, the bright red writing and white border pictures. The simplicity of the homepage carries on throughout the page making the website feel easy to look at as it is not busy.

The band also have other information such as their tour dates, social media links and their mailing sign up. On every 'O' they use the 'Ø' which they use in their band name logo, this makes them stand out and this synergy is carried out through the webpage as each 'O' is 'Ø'. 
This will also make the band more identifiable to a viewer if the see 'Ø' they will think of the band Twenty One Pilots.

Digipak Analysis || Twenty One Pilots - Blurryface

The digipak for Twenty One Pilots album Blurryface shows the synergy across the whole product. The front and back cover and the CD design all follow a similar layout and colour scheme.

The colours used on this digipak can be linked to the idea of rebellion and fighting back against the norm. This comes across in the bands music as well, as Tyler's lyrics speak of how they have had to fight for their place in the music industry.

The typeface that has been used is very simplistic much like the the typeface on New Politics album cover, the font is clear with bigger spaces making it easy to read. This adds to the urban and edgy feel of the album digipak and fits with the alternative genre.

The black, white and red colour scheme is very similar to other bands within the same genre, alternative. Bands such as New Politics and Panic! At The Disco, this may be because alternative is not as popular genre in the eyes of the music industry so these bands have had to work hard to get their music noticed and to not conform to the standards of the music industry.

The panels inside of the digipak the same colour schemes are followed, black, red and white. The borders also use the patterns that are found in the circles in the front cover, this makes the whole digipak feel like it is one whole product along with the music on the CD.

Music Promo Analysis || Twenty One Pilots - Lane Boy

Twenty One Pilots is an American duo, Tyler Joseph; lead vocalist and keyboardist and Josh Dun; drummer, originating from Columbus, Ohio. They formed in 2009 original consisting Tyler Joseph and former members, Nick Thomas and Chris Salih who left in 2011.

Twenty One Pilots released two albums before being signed, 'Twenty One Pilots' in 2009 and 'Vessel' in 2011.

Record Label
Twenty One Pilots was signed to Fueled By Ramen in 2012 after releasing their two previous albums unsigned.
Fuelled By Ramen is an American record label owned by Warner Music Group, it was founded in 1996 by John Janick and later Vinnie Fiorello.

Lyrics
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?

They think this thing is a highway
If it was our way
We'd have a tempo change every other time change
'Cause our minds change on what we think is good
I wasn't raised in the hood,
But I know a thing or two about pain and darkness
If it wasn't for this music, I don't know how I would've fought this
Regardless,
All these songs I'm hearing are so heartless
Don't trust a perfect person and don't trust a song that's flawless
Honest,
There's a few songs on this record that feel common
I'm in constant confrontation with what I want and what is poppin'
In the industry
It seems to me
That singles on the radio are currency
My creativity's only free when I'm playin' shows

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?
Will they be alive tomorrow?

I'm sorry if that question I asked last
Scared you a bit like a hazmat
In a gas mask
If you ask Zack
He's my brother, he likes when I rap fast
But let's back track,
Back to this
Who would you live and die for on that list?
But the problem is
There's another list that exists and no one really wants to think about this
Forget sanity,
Forget salary,
Forget vanity,
My morality
If you get in between someone I love and me
You're gonna feel the heat of my cavalry
All these songs I'm hearing are so heartless
Don't trust a perfect person and don't trust a song that's flawless

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?

Will they be alive tomorrow?
(Will they be alive tomorrow?)

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?

Lyrics and Visuals
The lyrics 'Stay in your lane, boy, lane boy' can be seen in the visuals of the music video, the concept part of the video is all shot with Tyler walking/dancing down a lane with to characters behind him, which may represent something.
The characters behind Tyler are wearing gas masks this may have come from the lyrics 
'In a gas mask'.
In the first part of the song Tyler says 'My creativity's only free when I'm playin' shows' this may have inspired the performance element of this video as he lets his creativity out in his show.

Music and Visuals

The music links to the visuals this is shown especially at the end of the music promo as the pace of the track picks up the cuts between scenes become faster and the performance on stage becomes more erratic as Tyler runs and jumps around the stage along with the strobe lighting.

Narrative/Concept/Performance
This music promo for Twenty One Pilots 'Lane Boy' is a concept and performance music video. The concept of this video stems from the chorus lyrics 'They say,
"Stay in your lane, boy, lane boy,"//But we go where we want to//They think this thing is a highway, highway,//But will they be alive tomorrow?' as they come from the bands experience within the music industry and how people have told them to stick to the rules.
There is a small amount of choreographed movements within the concept part of the music promo, where Tyler and the characters behind him drop to the floor when the beat of the music cuts out.
The video does not only have concept elements but performance parts that show Josh on the drums from a concert. The end of the video is all performance, this gives viewers an idea of what a Twenty One Pilots concert would be like and they got the audience involved in the video.
Mise en Scene
Location
Two locations have been used for this music promo, the first being a dirt track at night. This setting fits with the dark undertones of the music and the message that the song is trying to get across. They are walking down a lane 'Stay in your lane, boy, lane boy'.

Costume and Makeup Props

Costumes and make up have been used within this music promo, there are two characters/dancers wearing white overalls and a gas mask, these characters could be seen to represent different things for example, fame and success. By making sure that the characters don't have any human features apart from their body shape it can help the audience to see them as a representation.
Tyler and Josh wear make up during their shows to add to their performances, Josh has red eyes whilst Tyler has a black neck and hands.


Lighting
Lighting used in the performance part of the video has used as strobe lights which change to the beat of the music, this makes the video feel moe alive and shows the quick pace of the song and video.
The lighting is also used to focus on Tyler and the characters behind him, the lights illuminate Tyler's face and black clothes against the dark of the night.

Camera Work and Editing

There are various close ups of Tyler and Josh throughout the video. The camera stays in front of Tyler as he walks down the lane, changing how far in front it is, but always focusing on him. This draws the audiences attention to Tyler whilst the white costumes the other two behind him are wearing also capture the audiences eyes as the white contrasts with the night.

In editing the end of the video has quick cuts from the concept shots to the performance, the fast cuts fits in with the beat of the music as the pace quickens near the end of the track.

Focus Group
"The transitions between the performance and concept parts of the video are really good and fit together well" - Alex 16

"I liked being able to see their concert and to have the view that the band have over the crowd." - Izzy 17

"The fast past shots on stage and the cuts to different clips contrast well with the fast music. It makes it more enjoyable to watch and it links better." - Dan 18

Digipak Analysis || Panic! At The Disco - Death Of A Bachelor

The front panel of Panic! At The Disco's digipak dark and bright at the same time, the darkness coming from the background picture itself of Brendon in his back garden and the brightness coming from the illustrations drawn over the top to make the once basic picture very exciting.                       The illustrations link to many of the songs from the album such as 'Don't Threaten Me With A Good Time' which Brendon sings about many of the things that occur at parties and about being drunk. So the madness of what is happening in the illustrations may be alluding to that, like something that is remembered after a night out.

The 'Panic! At The Disco' typeface has changed for this album once again, the logo changes with each album too suit the style of music on the album more. The logo changing tells the listener that they are about to listen to an entirely new Panic! sound. 

The back cover of the album is similar to the front as it is dark but bright at the same time. The plain black background with bright coloured writing for the track list along with an illustration of a cut off plug. The copyright and other information os down the bottom of the cover this means that the viewers eyes are drawn to the track list and illustrations first before they glance down further.     There is synergy between the typeface as the track list is written in the same typeface as the logo.

The first and second panel display a drawing of Brendon Urie and the tracks with their lyrics. Synergy is continued within the digipak as the lyrics to each of the songs are displayed on a black background, with the titles in a bright red making them stand out between the white lyrics. The minimalistic drawing of Brendon uses the same colours, black, white and red, but also contrasts lyrics which are on a black background and the drawing on a white background. This makes the drawing stand out more and the viewers eyes will be drawn to the picture before the lyrics as it is bigger and bolder. 

The third and forth panels are almost identical to the first and second as they follow the same style with a small change to the layout, with the drawing on the right instead of the left. The viewers eyes are still pulled to the drawings before the lyrics, as the picture is the same but with drawings over it. This links back to the front panel where an ordinary picture is drawn over. On this picture devil like features have been drawn over Brendon's face along with what could be seen as dripping blood, this is synergistic with the video for 'Emperor's New Clothes' where Brendon transforms into the devil.

The fifth and sixth panels are in a different layout as there is no drawing of Brendon and the lyrics stop on the very left of the fifth panel leaving room for other things, such as drawings and a thank you note. The picture once again draws in the viewer as it stands out between the small writing. On the sixth panel all the credits are listed, with the track titles once again in red making them stand out between the white writing.

The back panel is a plain black with the same picture of Brendon as before but it is washed over in red, through the digipak Brendon's picture transforms, linking to the album itself as he is changing 'Death of a Bachelor'.

The synergy continues onto the CD design where the drawing of a plug and socket are shown, this could be symbolism of how the listener is about to plug into the album. 

The typeface is the same of the band name and title of the album, and are in bright yellow writing capturing the audiences attention along with the image. There is copyright information at the very bottom of the CD which is very compact meaning that the viewer is unlikely to look at it and instead the picture, band and title.

Music Promo Analysis || Panic! At The Disco - Emperor's New Clothes

Panic! At The Disco is an American rock band that formed in 2004 in Las Vegas, Nevada. The bands current members are, vocalist Brendon Urie along with his touring band, bassist Dallon Weekes, guitarist Kenneth Harris and drummer Dan Powlovich. 

The band has changed members over time as two of the original members, Ryan Ross and John Walker left after the album Pretty Odd and Spencer Smith left after their album Too Weird To Live Too Rare To Die.

Record Label
Panic! At The Disco are signed to DCD2 records which was originally named DecayDance records, founded by Pete Wentz, bassist of Fall Out Boy.  Panic! At The Disco was the first band to be signed to the label and has gone on to sign many other artist like the band. The label was relaunched in 2014 when the label changed it's name, keeping acts that were already signed to it. New Politics and Lolo were the first artists to be signed under the new name.

Lyrics
Welcome to the end of eras
Ice has melted back to life
Done my time and served my sentence
Dress me up and watch me die
If it feels good, tastes good
It must be mine
Dynasty decapitated
You just might see a ghost tonight

And if you don't know, now you know

I'm taking back the crown
I'm all dressed up and naked
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah
The crown...
So close I can taste it
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah

Sycophants on velvet sofas
Lavish mansions, vintage wine
I am so much more than royal
Snatch your chain and mace your eyes
If it feels good, tastes good
It must be mine
Heroes always get remembered
But you know legends never die

And if you don't know, now you know

I'm taking back the crown
I'm all dressed up and naked
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah
The crown
So close I can taste it
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah

Mortal kings are ruling castles
Welcome to my world of fun
Liars settle into sockets
Flip the switch and watch them run

Oh, yeah, oh
(Finders keepers, losers weepers)
I'm taking back, back, taking back, back
The crown
I'm all dressed up and naked
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah
The crown
So close I can taste it
I see what's mine and take it
(Finders keepers, losers weepers)
Oh, yeah

(Finders keepers, losers weepers)
(Finders keepers, losers weepers)

Lyrics and Visuals

There are a number of links between the lyrics and visuals, for example the chorus, 
''I'm taking back, back, taking back, back//The crown//I'm all dressed up and naked//I see what's mine and take it'. This links to the visuals of Brendon transforming into the devil, like he is 'taking back' the crown of the devil.
Also the lyrics 'Finders keepers, losers weepers' may be referencing to how Brendon has 'found' the position of devil and taken it and the lyrics 'I see what's mine and take it' reinforce this idea.
On the line 'I'm all dressed up and naked' Brendon rips his shirt off allowing the audience to see how he is transforming into the devil, as his skin gradually turns from normal to a blue stone colour.

Music and Visuals
This visuals in this video are all very sharp and precise, this fits perfectly with the fast paced music, especially the start of the track and the fast camera movements alone with Brendon's actions, it hooks the audience. 
The quick movements and general fast pace causes the person watch to go back and watch it again, repeating this action to make sure they didn't miss out on anything. The video keeps you interested with its quick changing of scenes and Brendon's transformation.



Narrative/Performance/Concept
'Emperor's New Clothes' is a concept and performance based music promo, it is also a continuation from the video for 'This Is Gospel', the audience get to see what happens to him after he escapes from his inner battles.
The concept of the video is that Brendon has fallen into hell and is now becoming the devil. This concept may have come from the lyrics of the song such as 'I'm taking back the crown' after his struggle he is taking the crown of the under world.


Mise en Scene
Location
The location would have been a set/studio, by using a studio or set it allows range of effects to be used. For example at the start of the video Brendon is shown to be falling, this could either have been filmed in front of a green screen or a black screen, then in editing they could edit the footage to make it look as though he is falling, that would have been harder to achieve on a location.
Using a studio also means that any set desired can be created, so for this video they wanted it to look as though Brendon was maybe in a graveyard or maybe hell.
Costume and Make Up // Props

Costume and make up was very important in this music promo as Brendon is shown to transform into the devil throughout the video. Without the costume and make up this video would be no where near as affective. The transformation keeps the audience intrigued as they don't know what's happening at the beginning of the video, so they keep watching. This also keeps people rematching the video to see if they missed anything.
Lighting
the lighting in the video is used to recreate lightning, the flashing lights at the start of the video illuminate the black setting and a creature which the audience cannot fully see. This leaves clues of what is too come in the video and keeps audiences watching to find out.

Camera Work and Editing
This music promo was filmed with the music speed up so that in editing when the footage was played back at real time the movements would look sharper and more demon like. The fast paced movements also work well with the music as it changes. 
There are various close ups of Brendon when he is singing, but also long shots of him to show him changing. The camera is constantly moving around him, confusing the audience as they are trying to understand what is happening to him, this keeps them watching and re-watching.  
Editing has been used to take the video that was filmed with the music sped up to match it back to the music that is playing normally.


Focus Group
"The editing for this video is good, I liked how Brendon's movements looked really fast they make and the changing of him looks seamless" - Alex 16

"I liked how the camera is constantly moving and how it circles around him, giving you a 360 view of him as he is changing. It makes it different from seeing it from one angle" - Izzy 17

Against The Current - Research

Against The Current are an American pop-rock/pop-punk trio from Poughkeepsie, New York who formed in 2011. The band currently consists of lead vocalist, Chrissy Costanza, guitarist Dan Gow, and drummer Will Ferri. The group started on YouTube and gained a larger audience after posting covers for a variety of popular songs, they have also performed covers with YouTube cover artists such as Sam Tsui and Alex Goot.

The band originally consisted of 4 members, Chrissy Costanza, Dan Gow, Will Ferri and Jeremy Rompala. However Rompala left the band in 2014.

Against The Current released their debut EP 'Infinity' on May 27th 2014, they were not signed at the time so independently release the EP through online distribution. Throughout 2014 the band was touring to support the release of 'Infinity' before going back to the studio to record their next EP 'Gravity'.

'Gravity' was released February 17th 2015 and announced a few weeks after the release that they had been signed to Fueled By Ramen on March 4th 2015. 'Gravity' charted on four Billboard magazine charts, peaking in; Independent Albums, Alternative Albums, Heatseekers Albums and Rock Albums charts.

After touring again they one back to the studio to record their debut full-length album which was released May 20th 2016. The album was titled 'In Our Bones'
'In Our Bones' has been called "Pop-rock perfection" at Alternative Press.

For their debut album, three music videos have been released for, 'Running With The Wild Things, Wasteland and most recently Young and Relentless. These music promos have been a mix of narrative and performance based.

Website Homepage Analysis || New Politics

The New Politics homepage features the cover for their latest album, 'Vikings'. There is synergy across the website homepage and the album as it follows the same colour scheme as the album; dark greys, black, white and red. 

The New Politics typeface is at the very top of the page, so that the person looking at the page will look at the band name first along with the album cover picture, this inter promotes that band and their latest album.

They have their latest music video up and near the top of the page meaning that people who visit the page are very likely to click on the video as it is right there for them to watch rather than them having to search for the song and band elsewhere.

They have various links available which will take take the viewer to their store, music, tour, mailing list and links to the latest single.

They also display links to where you can download their music, promoting the band as music stores will automatically suggest the bands other albums when looking at their current one.

The record label logo is also shown along with social media platforms of where people can follow the band, promoting them as it will give people updates on new music and touring dates helping the band to grow. Underneath the record label logo the artists signed to the label are displayed in their own specific typeface, making the bands more recognisable to fans.

They display information about upcoming tours and events, this gives people easy access to finding out the they can go see the band and where to get tickets.

By making everything easy to find for the viewer the website helps to promote the band. The viewer will enjoy their experience and will be able to discover more things about the band easily.

Record Label Email

I sent an email to the record label Fueled By Ramen to ask permission to use Against The Current's track 'Forget Me Now'. I did have trouble trying to find an email for the record label as Fueled By Ramen as they didn't have a specific email address that could be used to directly contact them.

Digipak Anaylsis || New Politics - Vikings

New Politics
Album cover: The first thing that the viewer sees is the red flag, your focus is drawn to it due to its stark contrast with the black and white back ground. After the flag, the band logo is 'painted' in a darker black, drawing focus to it promoting the band. The black/white/grey/red colours create an urban feel which fits with the alternative genre.
The cover is like a reference to where the band started in Copenhagen, Denmark after moving to America and where they are now becoming more successful. 
Their band symbol can be seen at the very top of the cover.
The typeface that has been used is very clean and could be linked to the new maturity of the band as it is very simplistic. The characters are spaced out making the band name and album title very easy to read, this can be linked to the bands new music and more success in the alternative genre.

The album cover has a different feel to it like its darker more mature or rebellious due to its simplicity compared to their previous albums. This is link to their latest music as the band has matured with the type of music they are now producing.
It may be seen as rebellious because of the colours used; black and red which may be stereotyped with teenage rebellion. 

Back panel: Once again the New Politics logo is displayed but now the logo is red in front of a black and white wall. The bigger image and bright red contrasts with the dark wall, drawing your focus instantly to it. The back has the same simplicity as the cover, carrying on the theme of maturity and maybe rebellion which fits with the alternative genre. The rebellion is illustrated as the big red logo has been spray painted onto a wall, stereotypically street art is associated with rebellious young adults.

One the back they also display all the tracks on the album at the top and copyright details at the bottom, leaving a a big middle space for the logo and an empty wall. By having the copy right details at the bottom it will be one of the things on the panel that will be looked at last by the viewer. This is good for their marketing because they want to promote the band so having an eye-catching logo is imperative.

The writing on the back panel almost blends in with the brick wall behind it, there is synergy across the typeface on the album cover and back panel, keeping it very simplistic. However there are some changes, the spaces between the characters are much smaller making the text harder to read. This means people won't spend so much time reading the text but look at the image on the back instead.

Both the back panel and album cover have an urban feel to them appealing to a younger audience of teenagers and young adults, keeping synergy across the alternative genre.

Music Promo Analysis || New Politics - West End Kids

New Politics are a Danish rock band that formed in 2009 in Copenhagen. The band's current members are, lead vocalist David Boyd, guitarist Søren Hansen and drummer Louis Vecchio. So far they have released three albums: New Politics in 2010, A Bad Girl in Harlem in 2013 and their latest Vikings in 2015. The band's sound has been described as mix of 'punk, pop and electronically induced dance rock'.

Record Label
New Politics have been signed to DCD2 Records which was originally named DecayDance records, founded by Pete Wentz, bassist of Fall Out Boy. The label was relaunched in 2014 when the label changed it's name, keeping acts that were already signed to it. New Politics and Lolo were the first artists to be signed under the new name.

Lyrics
Walking slow down the freeway
Sarah says that it's not much further
Kiss the sunlight on her face
Let's say goodbye to this old and broken

Town where we fell in love
Dead end streets became a drug
Held our voices like a prison cell
But now we shout it from the rooftops

Oh, we are the kids that you never loved
We are the ones that will never grow up
We're just some kids from the west end
Woah, woah, woah

We are the voices you never heard
We are the fire you never let burn
We're just some kids from the west end
Woah, woah, woah

Say goodbye to your old friends
Kicking down all the rusty fences
Don't need much where we're going
Just a little bit of love to get us by

Goodbye, we're on our way
You and I, we got it made
Throw your gold into a wishing well
And we'll be shouting from the rooftops

Oh, we are the kids that you never loved
We are the ones that will never grow up
We're just some kids from the west end
Woah, woah, woah

We are the voices you never heard
We are the fire you never let burn
We're just some kids from the west end
Woah, woah, woah

We are the kids, we are the kids, oh
We are the kids, we are the kids, oh
We are the kids, we are the kids, oh
And we'll be shouting from the rooftops

Oh, we are the kids that you never loved
We are the ones that will never grow up
We're just some kids from the west end
Woah, woah, woah

We are the voices you never heard
We are the fire you never let burn
We're just some kids from the west end
Woah, woah, woah

We are the kids, we are the kids, oh
We are the kids, we are the kids, oh
We are the kids, we are the kids, oh
And we'll be shouting from the rooftops

We are the voices you never heard
We re the fire you never let burn
We're just some kids from the west end
Woah, woah, woah

Lyrics and Visuals
The narrative is very different to the lyrics but there are still links between certain lyrics and the music promo. For example 'And we'll be shouting from the rooftops' with the last part of the video where the band in on a rooftop at the end of the video and they look out over the city below. This could be seen as they have done their shouting from the rooftops, they have defeated everyone within the game and now that it is related they can look out. This could be symbolising how they have created this album in a genre that many record labels do not support and can now let to become successful.

The lyrics 'Oh, we are the kids that you never loved//We are the ones that will never grow up', also link to the visuals as stereotypically it is kids that are playing games but this band are still kids at heart. It could all be alluding to the music industry doesn't support the genre of alternative rock as much as other genres, 'kids that you never loved'.

Music and Visuals
The music and visuals link together more than the lyrics. This may be because the narrative/concept of the music promo came from the synth sounds within the music, giving the track video game like sounds.

Narrative/Performance/Concept
New Politics music promo for 'West End Kids' is a narrative and concept video. The video shows each of the band members playing within different video games and beating off their opponents. The first game with Søren is The Legend of Zelda where he beats the big boss, the next is Louis in Street Fighter where he beats his opponent and the last with David is Grand Theft Auto.


Throughout the video there are cameos from artists on the DCD2 label, the Boss was Travie McCoy, Street Fighter was Lolo and the the gang in GTA was Fall Out Boy, with Brendon Urie from Panic! At The Disco as the person playing the games and MAX at the very beginning of the video. This music promo isn't just a promotional video for the song and band but the entire record label as it displays the artists that are already signed to it.

The record label logo is also shown on top of the games consoles, as promotion for the label directly.

Mise en Scene
Location
There are various different locations used in this music promo to show when a different game is being played or a change of scene happens. The Legend of Zelda and Street Fighter location appeared to be a warehouse which had props added to it to create a game like style. The warehouse gives the video an urban feel to it, this is synergistic to the whole 'Vikings' album and its digipak as the panels are very urban and grungy. 

Costume and Make Up // Props
Costumes and make up were important features in this music promo as the costumes and make up show the characters to the audience. Each costume used is very different, the Legend of Zelda costume is Link's and this is obvious to anyone who has played the game. The Street Fighter costumes are ones seen in the original game and the GTA scenes are also clear from the costumes, for example the costumes Fall Out Boy where are stereotypical in the game.

Lots of props have been used such as a shield and sword in the Zelda 'game' scene along with cut outs of bushes in a pixel style to give the background depth and also help with showing what game was being played.

Lighting
The lighting has been used to highlight the players. 
At the very start of the video, pink, purple and blue lights have been used to represent the game colours reflecting on the faces of the band.
In the nighttime GTA scene the lights have been used to draw focus to the two bands as they appear.

Camera Work and Editing
Editing has been used to create a game like look to the video, they have done this by animating writing over the top of the shots, such as 'Wrecked' in the GTA typeface. The typefaces of video games are unique so by using them the audience can easily see what game is being played. Special effects were added in the post production stage, for example the swords glowed as they were used to highlight them and in the Street Fighter scene to it was used to show big hits by lighting up some of the hits.


Focus Group
"The editing work done to make the video seem like an actual video game is really affective and looked amazing" - Jess 17

"I liked how each of the band members was playing in a different game and the cameos from other artists made it really fun to watch as you look out for them" - Jack 17

Website Homepage Analysis || Panic! At the Disco

Panic! At The Disco's website homepage is very similar to New Politics this may be because they are both signed to the same record label, DCD2 and the label has synergy across their signed artists so a viewer can tell when the band in under their label.

The front cover from the album 'Death of a Bachelor' is the homepage's header promoting the newly released album, along with the new Panic! name typeface in bright yellow as it is on the album cover. The synergy between the digipak and website make them feel as though they work together instead of separately. 

Directly underneath the header there are links to different pages such as a news page, tour information, photo and their store and sign up page. By having all the relevant links in one place at the top of the page, the viewer knows where they can find links to different pages but also know that the band have a merch store, touring information and other social medias.

The viewer doesn't even need to click on the link to sign up to the bands mailing list as if they scroll further down the can find another sign up bit.
If the viewer does not see that there is a mailing list originally or ignored it, they may be more tempted to sign up to it the second time they see it and they don't have to leave the homepage to do it. 

There are severally links to the bands social media where fans can keep up to date, and like on the New Politics homepage the record label DCD2 is displayed with all its signed artists underneath, promoting other artists and the record label itself. By linking the other artists in the label to the Panic! At The Disco homepage it can make the viewer feel as though the record label is like a family making in more friendly and may make them want to look at the other bands as well.
The bands latest YouTube videos are uploaded to the homepage promoting them so that a viewer can watch them on the website but then may click on more of the bands videos and go to their YouTube channel and discover more about the band.

Digipak Analysis || Panic! At The Disco - Too Weird To Live Too Rare To Die

Interestingly Panic! At The Disco have changed the typeface of their logo as the band have progressed from album to album. For the 2013 release of 'Too Weird To Live, Too Rare To Die' changed from the steampunk and theatrical style to a more basic and elegant logo. 
This change in typeface diversifies the brand name as the logo changes to suit the genre and style of music on the album.

The album cover for 'Too Weird To Live, Too Rare To Die' is very simplistic with the black and white picture and the smoke that has been coloured.
The cover is very different to previous albums as they were busy with bright colours, this cover almost represents the changes within the band and how the band is maturing.












The back panel keeps the theme of black and white with a simplistic picture. The list of tracks copyright details are all at the top drawing the viewers eyes towards the picture. Voyeurism can be seen within the picture as the viewer is looking at Brendon who is looking through the mirror, almost like he is look at you.