Digipak Anaylsis || Arctic Monkeys - AM

The Arctic Monkeys digipak for their album AM is very synergistic. The front panel displays the iconic Arctic Monkeys logo on top of a plain black background. The big white logo stands out on the plain black drawing and the same typeface has been used which is recognisable Arctic Monkey fans. The viewers attention to it and there is nothing else on the front to distract the viewer, promoting the band. This techniques may also help people to spot the album when in a music shop as it is big and bold.

There is synergy across the digipak and CD as the well known AM logo is displayed on a black background just like the front cover but the album logo instead of the band logo. This is a very simplistic digipak but is also represents the Arctic Monkeys themselves as they emerged in the brit pop era and have a very distinctive genre of indie rock, garage rock and post punk, these genres can be linked to the clothes the band wore, such as black leather jackets, black jeans. And the album digipak emulated this by using the plain black and white contrast of the logo and background.

The back panel of the digipak follows the same colour scheme of black and white, displaying the Arctic Monkeys logo on the back. The repetition of the logo imprints the band in the viewers head, meaning they will remember the band and maybe go back to their music, if not buy it.

The track list is on the back in white writing, the typeface is very basic but easy to look at, keeping the viewer looking at the album. the copyright information is all along the bottom, so not to draw attention to it as the band want to promote themselves so make more space by moving the copyright info to the bottom and make it very small. The smaller writing makes it harder to read, this means that many people won't look at it or try to read it and will look at the band logo or track list.

There is a line that goes through the middle of the track list on the back cover, this links the back cover to the front as the line is a continuation of the sound waves logo for the AM album. This continuous line makes the digipak feel as though it is all one thing and more together.