The Arctic Monkeys website homepage is similar to their latest album digipak, it follows the same colour scheme of black and white and layout with the Arctic Monkeys logo at the very top. By having the logo at the top of the page the viewer automatically sees it.
As the viewer scrolls down the page the top transparent part stays at the top, it has links such as, news, gigs and store along with other links. By keeping the links constantly at the top of the page along with the band logo it gives easy access to the audience around their website, by making a website easy to navigate it might keep someone interested and on it for longer.
Scrolling down the page the viewer can read about past shows, watch video and go to other linked pages. It has a side bar which displays videos and their twitter and facebook, so that people can follow them on social media and keep up to date with the band.
The synergy of the website to the digipak makes the Arctic Monkeys feel as though it is all one, and works together giving a comforting experience with the band.
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