New Politics
Album cover: The first thing that the viewer sees is the red flag, your focus is drawn to it due to its stark contrast with the black and white back ground. After the flag, the band logo is 'painted' in a darker black, drawing focus to it promoting the band. The black/white/grey/red colours create an urban feel which fits with the alternative genre.
The cover is like a reference to where the band started in Copenhagen, Denmark after moving to America and where they are now becoming more successful.
Their band symbol can be seen at the very top of the cover.
The typeface that has been used is very clean and could be linked to the new maturity of the band as it is very simplistic. The characters are spaced out making the band name and album title very easy to read, this can be linked to the bands new music and more success in the alternative genre.
The album cover has a different feel to it like its darker more mature or rebellious due to its simplicity compared to their previous albums. This is link to their latest music as the band has matured with the type of music they are now producing.
It may be seen as rebellious because of the colours used; black and red which may be stereotyped with teenage rebellion.
Back panel: Once again the New Politics logo is displayed but now the logo is red in front of a black and white wall. The bigger image and bright red contrasts with the dark wall, drawing your focus instantly to it. The back has the same simplicity as the cover, carrying on the theme of maturity and maybe rebellion which fits with the alternative genre. The rebellion is illustrated as the big red logo has been spray painted onto a wall, stereotypically street art is associated with rebellious young adults.
One the back they also display all the tracks on the album at the top and copyright details at the bottom, leaving a a big middle space for the logo and an empty wall. By having the copy right details at the bottom it will be one of the things on the panel that will be looked at last by the viewer. This is good for their marketing because they want to promote the band so having an eye-catching logo is imperative.
The writing on the back panel almost blends in with the brick wall behind it, there is synergy across the typeface on the album cover and back panel, keeping it very simplistic. However there are some changes, the spaces between the characters are much smaller making the text harder to read. This means people won't spend so much time reading the text but look at the image on the back instead.
Both the back panel and album cover have an urban feel to them appealing to a younger audience of teenagers and young adults, keeping synergy across the alternative genre.
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