The New Politics homepage features the cover for their latest album, 'Vikings'. There is synergy across the website homepage and the album as it follows the same colour scheme as the album; dark greys, black, white and red.
The New Politics typeface is at the very top of the page, so that the person looking at the page will look at the band name first along with the album cover picture, this inter promotes that band and their latest album.
They have their latest music video up and near the top of the page meaning that people who visit the page are very likely to click on the video as it is right there for them to watch rather than them having to search for the song and band elsewhere.
They have various links available which will take take the viewer to their store, music, tour, mailing list and links to the latest single.
They also display links to where you can download their music, promoting the band as music stores will automatically suggest the bands other albums when looking at their current one.
The record label logo is also shown along with social media platforms of where people can follow the band, promoting them as it will give people updates on new music and touring dates helping the band to grow. Underneath the record label logo the artists signed to the label are displayed in their own specific typeface, making the bands more recognisable to fans.
They display information about upcoming tours and events, this gives people easy access to finding out the they can go see the band and where to get tickets.
By making everything easy to find for the viewer the website helps to promote the band. The viewer will enjoy their experience and will be able to discover more things about the band easily.
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