These types of videos tend to be concept based to allow more creativity when creating the video.
Many videos are made to look like they have been filmed once, this can be done by having the camera move faster, turn to the side and back or have someone walk in front of it, allowing the next part of the video to be editing in after. An example of this would be in Panic! At The Disco's music promo for 'Emperors New Clothes'
The band OK Go are known for making their music videos in one shot, the camera follows the band around like a routine. This is an effective way of creating a music promo as it leaves the audience wondering how they did it and make them watch it again.
By 'distracting' the camera it makes transitions easier as people can get ready for the next part of the shot without being seen, making the video look seamless.
I have studied these types of music videos because I want to attempt to creative a similar style music video for my final product.
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