Sunday, 4 September 2016

Music Promo Analysis || Twenty One Pilots - Lane Boy

Twenty One Pilots is an American duo, Tyler Joseph; lead vocalist and keyboardist and Josh Dun; drummer, originating from Columbus, Ohio. They formed in 2009 original consisting Tyler Joseph and former members, Nick Thomas and Chris Salih who left in 2011.

Twenty One Pilots released two albums before being signed, 'Twenty One Pilots' in 2009 and 'Vessel' in 2011.



Record Label
Twenty One Pilots was signed to Fueled By Ramen in 2012 after releasing their two previous albums unsigned.
Fuelled By Ramen is an American record label owned by Warner Music Group, it was founded in 1996 by John Janick and later Vinnie Fiorello.






Lyrics
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?

They think this thing is a highway
If it was our way
We'd have a tempo change every other time change
'Cause our minds change on what we think is good
I wasn't raised in the hood,
But I know a thing or two about pain and darkness
If it wasn't for this music, I don't know how I would've fought this
Regardless,
All these songs I'm hearing are so heartless
Don't trust a perfect person and don't trust a song that's flawless
Honest,
There's a few songs on this record that feel common
I'm in constant confrontation with what I want and what is poppin'
In the industry
It seems to me
That singles on the radio are currency
My creativity's only free when I'm playin' shows

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,

But will they be alive tomorrow?
Will they be alive tomorrow?

I'm sorry if that question I asked last
Scared you a bit like a hazmat
In a gas mask
If you ask Zack
He's my brother, he likes when I rap fast
But let's back track,
Back to this
Who would you live and die for on that list?
But the problem is
There's another list that exists and no one really wants to think about this
Forget sanity,
Forget salary,
Forget vanity,
My morality
If you get in between someone I love and me
You're gonna feel the heat of my cavalry
All these songs I'm hearing are so heartless
Don't trust a perfect person and don't trust a song that's flawless

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?

Will they be alive tomorrow?
(Will they be alive tomorrow?)

They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?
They say, "Stay in your lane, boy, lane boy,"
But we go where we want to
They think this thing is a highway, highway,
But will they be alive tomorrow?


Lyrics and Visuals

The lyrics 'Stay in your lane, boy, lane boy' can be seen in the visuals of the music video, the concept part of the video is all shot with Tyler walking/dancing down a lane with to characters behind him, which may represent something.
The characters behind Tyler are wearing gas masks this may have come from the lyrics 
'In a gas mask'.
In the first part of the song Tyler says 'My creativity's only free when I'm playin' shows' this may have inspired the performance element of this video as he lets his creativity out in his show.


Music and Visuals
The music links to the visuals this is shown especially at the end of the music promo as the pace of the track picks up the cuts between scenes become faster and the performance on stage becomes more erratic as Tyler runs and jumps around the stage along with the strobe lighting.

Narrative/Concept/Performance
This music promo for Twenty One Pilots 'Lane Boy' is a concept and performance music video. The concept of this video stems from the chorus lyrics '
They say,
"Stay in your lane, boy, lane boy,"//But we go where we want to//They think this thing is a highway, highway,//But will they be alive tomorrow?' as they come from the bands experience within the music industry and how people have told them to stick to the rules.
There is a small amount of choreographed movements within the concept part of the music promo, where Tyler and the characters behind him drop to the floor when the beat of the music cuts out.

The video does not only have concept elements but performance parts that show Josh on the drums from a concert. The end of the video is all performance, this gives viewers an idea of what a Twenty One Pilots concert would be like and they got the audience involved in the video.
Mise en Scene
Location

Two locations have been used for this music promo, the first being a dirt track at night. This setting fits with the dark undertones of the music and the message that the song is trying to get across. They are walking down a lane 'Stay in your lane, boy, lane boy'.

Costume and Makeup Props
Costumes and make up have been used within this music promo, there are two characters/dancers wearing white overalls and a gas mask, these characters could be seen to represent different things for example, fame and success. By making sure that the characters don't have any human features apart from their body shape it can help the audience to see them as a representation.
Tyler and Josh wear make up during their shows to add to their performances, Josh has red eyes whilst Tyler has a black neck and hands.


Lighting
Lighting used in the performance part of the video has used as strobe lights which change to the beat of the music, this makes the video feel moe alive and shows the quick pace of the song and video.
The lighting is also used to focus on Tyler and the characters behind him, the lights illuminate Tyler's face and black clothes against the dark of the night.

Camera Work and Editing
There are various close ups of Tyler and Josh throughout the video. The camera stays in front of Tyler as he walks down the lane, changing how far in front it is, but always focusing on him. This draws the audiences attention to Tyler whilst the white costumes the other two behind him are wearing also capture the audiences eyes as the white contrasts with the night.

In editing the end of the video has quick cuts from the concept shots to the performance, the fast cuts fits in with the beat of the music as the pace quickens near the end of the track.

Focus Group
"The transitions between the performance and concept parts of the video are really good and fit together well" - Alex 16

"I liked being able to see their concert and to have the view that the band have over the crowd." - Izzy 17

"The fast past shots on stage and the cuts to different clips contrast well with the fast music. It makes it more enjoyable to watch and it links better." - Dan 18



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