Challenged
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| The digipak and website I have created also challenge some of the conventions for these products. For my digipak I used my actor on the majority of the panels, this creates star image and challenges real media products as many digipaks only use the band on artist on the front and back and have other album artwork on the inside panels. |
Developed
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| Whilst researching real media products for websites I notice that many of the bands I was researching used Tumblr as a homepage. For this reason I also created my homepage on Tumblr. I developed this technique by designing the website homepage to cater more towards my target audience and to create synergy with other products I have created. |
Conformed
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| I have conformed to many of the codes and conventions for creating a promotional album package. For example many bands heavily edit their digipaks, whether it is by drawing over the existing image or distorting the colour. The different look of the albums suggests that they are from the alternative genre before listening to the music, selling the album to people who enjoy that genre of music. |
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Music promos have become their own product instead just another promotional feature to sell an album, money is also made from advertisement. Bands have to have different ways of promoting their album in order to sell it.
However, physical albums are in decline as digital downloading and streaming becomes more popular. This means that changes need to be made to the way real media products are marketed, this will be done through challenging and developing existing forms and conventions.
Increasing Vinyl Sales
"Around £2.4m was spent on vinyl from 25 November to 1 December, while digital downloads took in £2.1m for the record industry, says the Entertainment Retailers Association.
It's a big change from last year when vinyl album sales accounted for £1.2m, compared to £4.4m for digital."
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