Script:
How effective is the combination of your main product and ancillary texts?
Our brief was to create a promotional package for the release of an album. To make a successful promotional package synergy should be consistent throughout each product. This is because synergy ties the music promo, digipak and website together and sells it as one product.
The main task was to create a music promo which would work together with the ancillary tasks to promote the upcoming album. I created star image within my music promo by focusing the concept video on the lead singer whilst also adding performance elements but without showing band members faces. This draws audiences’ focus to the lead singer and associate her most with the band. This links together with my digipak and website. On my digipak the lead singer features on the front, inside and back panel helping to create star image but also create synergy. On the website there are pictures of the lead on the filming day, but also videos of her promoting the album.
Including her in each of my products has helped to combine them together as one promotional package.
I kept themes within my concept video and digipak, such as nature as the song is called 'Pure' as well as the album being titled 'Pure'. This helped to sell the album. I used the white font colour in the digipak and music promo too. At the end of the video the word 'Pure' comes up in white, this links with the text on the digipak which is all in white whilst also linking to a theme of the video; purity.
The main purpose of the ancillary tasks I produced was to sell the album through the digipak and website. The artist I chose, Hey Violet is a smaller band who have only recently been picked up by a label. This means that I had more freedom in what I could create for the image of the band, but at the same time I was able to draw some inspiration from EPs that they have previously released. Their music style has also changed in the last year from pop-punk to alternative meaning that how they are presented has changed.
The alternative genre is not as well known as genres such as Pop and Rock, but it is also a wider genre, so I was able to look at a range of real media artefacts and cross codes and conventions from each of them.
With the digipak the main thing I noticed was that texts were generally bold and the typeface used for the band logo stays the same, as the logo is like a face for the band. Another key thing is that images that are used either have drawings over them or are distorted through colour. I took inspiration from this when creating my digipak. For each panel I distorted the colour of the image whilst keeping the artist in the picture the original colour. By keeping her the original colour it creates synergy between the digipak and music promo. I also used a bold typeface which could be associated with the band and used on future products.
On many of the websites I looked at for my research, I noticed that they were all very simplistic and had easy usability. I took inspiration from my research to create a website, I used the header to display the band's name in same typeface as on the digipak, this synergy combines the different products together. I also used a variety of hyperlinks which could direct people to social media sites and YouTube. I placed the links at the top of the page on the header as it is easy to see and and makes the usability more enjoyable.
The colours I decided to use on the website were violet, a bright green and black, these colours stand out well and the violet can be associated with the band name and the digipak. This is because one of the panels on my digipak has been distorted to a more violet colour.
The posts on the website are a combination of text, photos and videos. This gives the audience a more interactive experience and connects them more with the band. This aids in promotion of the album as they can be told through videos where they can purchase the new album and where they can find new music videos.
In conclusion I feel that the combination of my main product and the ancillary products I created worked well together to sell the album. I incorporated synergy and links between the music promo, digipak and website which meant they worked better together as one promotional package, whilst also being able to promote the album as single products.
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