Costume and Make Up

Through my research I have found that there is synergy with costume and make up across the alternative genre. 
Many music promos from this genre have similar costumes that link to the genre, this makes it more relatable for the target audience.

For the costume a stereotypical black leather jacket and black skinny jeans fit with the alternative genre.


Black is a stereotypical colour that is worn by teenagers and young adults, and fans of the genre. By making the clothing worn by the actor relatable, it may encourage new audiences to take more interest in the band and their music.

For make up I have also looked at the make up worn by artists within the alternative. Black winged eyeliner is very common amongst female artists, in the alternative genre. Black is the standard eyeliner colour and can be stereotypically linked to people who would either make or listening to this genre of music.